Strategies for personalization in the digital retail age
![](https://blogs.sas.com/content/sascom/files/2023/11/917420276.jpg)
With consumer preferences constantly changing, consumer packaged goods (CPG) companies need to invest in modernizing their data collection and analysis solutions to stay ahead of the trends. This SAS column discusses some of the key issues in consumer data collection and analysis and how a customer intelligence platform can improve your customer conversations.