Marketing Attribution: Giving credit where credit is due
Measuring the performance of marketing efforts is becoming increasingly data driven, applying sophisticated, statistical analytic approaches to link marketing to revenue. Marketers are leveraging automated and customizable analytics capabilities to improve customer retention. This whitepaper discusses the key issues in customer data analysis and explains how SAS data-driven marketing technology helps organizations progress past typical attribution methods. Download this educational whitepaper and start creating more personalized, omnichannel customer journeys today.
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