Personalization has become an increasingly important element of marketing in the cosmetics industry. An ideal illustration is U.S. retailer Ulta Beauty, which significantly increased sales and retention rates after implementing personalized marketing campaigns and e-commerce experiences for customers. Ulta Beauty chose SAS Customer Intelligence 360o to help it gain better insights into customer behaviors. Get the inside story on Ulta Beauty's success in personalizing its customer marketing in this customer story.

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