To maximize sales, it's important to have a complete view of your potential customers. That's the conclusion that one midsize company made after calculating that its sales team had captured only five percent of its potential market. To improve market share, the company set out to create a self-service portal with segmentation capabilities that enables sales staff to drill down on customer attributes. Download the case study to find out how the company successfully transformed its sales systems using SAS to automate processes - and how you can too.