Discover how a major supermarket chain leveraged SAS martech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement. Get the story and contact Ready, Willing, & Abel to discuss how our martech experts can help you meet your customer journey goals and challenges.
How did Migros enhance customer engagement?
Migros utilized SAS MarTech solutions, including SAS Customer Intelligence 360, to personalize customer journeys, optimize campaign strategies, and enhance engagement. They focused on streamlining customer journey activities, enhancing personalized communications using real-time data, and leveraging data-driven insights to create targeted campaigns.
What results did Migros achieve with their loyalty program?
After implementing these strategies, Migros saw a 33% increase in memberships and a 40% growth in incremental sales. Additionally, they reported having 90,000 active members in their Money loyalty program.
How does Migros personalize customer interactions?
Migros personalizes customer interactions by using real-time digital customer data to tailor communications to individual preferences and behaviors. They also create targeted multi-channel communications and utilize analytical models to engage customers effectively, ensuring that the messaging resonates with their specific needs.
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